Question: Sponsored Waypoints

Recently, Niantic has put in Circle K sponsored Pokestops/Gyms in the Pokemon Go game. While I was "exploring" (just walking outside to my local plaza) I noticed that there was a Circle K sign at the gas station. But when I opened Pokemon Go app, there was no Sponsored Pokestop/Gym at that gas station, but when I went down a block to the next closest gas station, there was a Sponsored Pokestop for Circle K.

So my question is, is there anything I can do to make this Sponsored Pokestop/Gym appear in game, such as nominating it or contacting Niantic about it, or it is up to the owner of the gas station to put in the application for a Sponsor waypoint?

Thanks

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