Small Business Branding "Art"

Question: How would you rate this kind of proposal?

Context: I'm from México, most small businesses here don't have much budget for branding and exposure, so instead of building a large sign or paying for a logo or such they're accustomed to paying artists to paint something relevant to their business along with their name, phone number, etc. Here this technique is called "rotulación". However Mexican "Rotulos" has become a bit of an art form through the years and give a certain feel of our culture. If you have a Mexican restaurant in your country it might feature colorful letters with an outline and/or mascot.

As you can imagine, these are not "Visually Unique" here because there's one for every tortillería or barbershop, some are creative and big, but some are basic like the "Chef" pictured in the attached image.

I struggle with these as technically they are a private owned businesses which used to be non aplicable as a submission, but also are not a submission of a small business or actual mural.

Looking forward to read your opinion.

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